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Competition record

AB InBev

Deep profile · 0 linked library matters

AB InBev brews Budweiser, Bud Light, Michelob Ultra, and Stella Artois, and it sells Corona and Modelo outside the United States. US distributors are often exclusive to AB InBev or to a rival, and Molson Coors and Constellation Brands are the domestic competitors.

Overview

AB InBev is based in Leuven and owns Anheuser-Busch in the United States. Bud Light and Michelob Ultra are the large US volume brands, and Stella Artois is the import-style brand it sells itself.

Constellation Brands owns the US rights to Modelo and Corona, so those beers are competitors on a US shelf even though AB InBev sells them in other countries. Molson Coors is the other large US brewer, and Heineken competes internationally and in the US import set.

Independent beer distributors in the US commonly carry either AB InBev or a competing house, not both. That exclusive alignment means a retailer or bar in a given county is called on by one AB InBev distributor whose portfolio is fixed by the contract.

Competition footprint

Exclusive distributor contracts are the route to US retail and on-premise accounts.

Cooler space and tap handles are the scarce retail inputs shared with Molson Coors and Constellation.

US rights to Modelo and Corona sit with Constellation, which splits the brand map by geography.

Consumer & business angle

A convenience store's beer set is built by whichever exclusive distributor serves that territory.

Bars with a limited tap line give a handle to Bud Light, Michelob Ultra, or a rival and live with that choice.

What to watch

  • Distributor agreement renewals and any state-level change in exclusive-territory rules.
  • Cooler and tap share versus Molson Coors and Constellation's Modelo franchise.

Markets

beer

Also known as: anheuser busch, budweiser, bud light, stella artois

Conduct themes

exclusivityvertical restraintmarket access

Linked cases in the library

No linked matters in the current library yet. The narrative above is still a market-power primer — check primary sources for live disputes.