Alaska Air Group

Alaska Airlines is based in Seattle and carries a large share of traffic up and down the West Coast, with a frequent-flyer program and a hometown advantage at Seattle-Tacoma. Delta has built a competing hub there, which is the city-level contest.

Hawaiian Airlines became part of the group in September 2024 and remains a separate brand, with Honolulu as a major hub and a strong position on interisland flying. West Coast to Hawaii routes that Alaska and Hawaiian both flew are now inside one owner, alongside Southwest, United, and Delta on the same city pairs.

Alaska is a oneworld member, so international itineraries connect to American, British Airways, and other partners. Gates and slots at Seattle and the health of interisland Hawaii capacity are the assets to watch, not a national overlap with American or United.

Seattle hub share versus Delta decides West Coast connecting options.

Honolulu and interisland flying are now under the same owner as Alaska's West Coast feed.

oneworld membership extends the network through partners rather than through Alaska metal alone.

Travelers in the Pacific Northwest often have Alaska and Delta as the two frequent choices at Seattle.

Interisland Hawaii passengers depend on capacity the group now controls together with Southwest's presence.