Competition record
Circana
Deep profile · 1 linked library matter
Circana sells PotatoTrack, the data service named in the frozen-potato case. The court kept claims against it on September 17, 2026.
Overview
Circana, the company formed from IRI and NPD, sells retail and foodservice measurement. PotatoTrack is a subscriber service for frozen-potato companies.
A data vendor is not a cartel by default. The frozen-potato plaintiffs allege the service carried detailed nonpublic information that let producers monitor prices and output. On September 17, 2026 the court said that pleading was specific enough to proceed.
Circana's broader measurement business serves packaged-goods companies that are not in this case.
Competition footprint
The allegation is participation as a hub, not a mere sale of public statistics.
Selling benchmarks remains lawful unless the facts show a conspiracy.
The September 2026 order is a pleading ruling.
Consumer & business angle
Food companies are the subscribers. Downstream restaurants sue for the price.
Other measurement firms compete for the same corporate budgets.
What to watch
- Whether Circana is treated as a participant or as a tool.
- Any limit the court places on what subscriber data can be shared.
Markets
market data · retail measurement · frozen potato products
Also known as: potatotrack, iri