Danone

Danone is based in Paris. Fresh dairy, waters, plant-based products, and specialized nutrition are four different shelves: yogurt next to General Mills and private label, evian next to Coca-Cola and Nestle waters, and infant formula in a medical and tender channel.

Aptamil and Nutricia are specified by hospitals and national health systems in many countries. A maternity ward that stocks one formula sends newborns home on that brand, which is why Abbott's Similac, Reckitt's Enfamil, and Nestle's formula brands treat the hospital contract as the prize.

Alpro and Silk compete with other plant-based drinks for refrigerated space. Evian competes for bottled-water facings and for foodservice pour contracts, a slower contest than formula tenders but one that still turns on a handful of retailers and fountain accounts.

Hospital and public infant-formula tenders award a facility or a region to one supplier.

Yogurt shelf space is a refrigerated contest with local dairies and private label.

Evian distribution depends on retailer water sets and on-premise pour agreements.

Parents leaving a maternity ward are often handed the formula the hospital contracted, then repurchase that brand.

Retailers resetting yogurt or water decide whether Activia or evian keeps the facing.