Competition record
Gary Berryman Estate Agents
Deep profile · 1 linked library matter
Gary Berryman Estate Agents lists homes in Burnham-on-Sea. The CMA's 2017 decision includes the firm among six agents who set a 1.5% commission floor.
Overview
Gary Berryman Estate Agents is an independent agency in Burnham-on-Sea. Its work is local instructions: a seller in that Somerset town chooses an agent, agrees a commission, and expects the fee to be the product of that choice. With only a few agencies on the high street, losing one independent quote matters.
The firm was one of six agents that agreed a minimum commission of 1.5% for residential sales. A homeowner who wanted a lower fee could not get it from the agents inside the agreement, because they had promised one another not to go below the floor. The CMA announced the outcome in 2017.
Five firms were fined about £370,000 altogether. One of the six received immunity. This profile does not assign that immunity to Gary Berryman or to any other named Burnham agent.
Competition footprint
The restrained price is the percentage a local seller pays an agent.
An independent agency in a small town is both a competitor and, in this case, a party to the floor.
Immunity was granted to one firm, and the recipient is not identified here.
Consumer & business angle
Sellers who listed homes in Burnham-on-Sea during the agreement were the customers.
Abbott and Frost and Greenslade Taylor Hunt are other Burnham agents in the same CMA case.
What to watch
- Fee conversations among the remaining high-street agents in a small resort town.
- CMA guidance to estate agents that uses Burnham as the worked example.
Markets
residential estate agency · Burnham-on-Sea property sales · local professional services · small business cartels
Also known as: gary berryman, berryman estate agents