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Competition record

Meituan

Deep profile · 0 linked library matters

Meituan is the Chinese local-services app that delivers restaurant meals and sells in-store vouchers, hotel rooms, and travel. Ele.me is the delivery rival, and restaurants depend on Meituan's traffic and commission schedule.

Overview

Meituan is based in Beijing. Food delivery is the habit that opens the app, and Dianping reviews, in-store deals, and hotel and travel bookings sit on the same account.

Restaurants pay commissions and fund promotions to stay visible, and many also list on Ele.me, which is Alibaba's delivery service. A merchant who is pushed toward exclusive promotions has to choose whether refusing them costs orders on the larger app.

Douyin competes for local-services advertising and in-store coupons, which is a different threat from Ele.me's couriers. Riders, merchant tablets, and the commission rate are the three inputs that decide whether a restaurant's Meituan volume is profitable.

Competition footprint

Delivery share versus Ele.me decides which tablet a restaurant treats as the primary order source.

In-store and travel bookings give Meituan a second relationship with the same merchants and consumers.

Commission rates and promotion rules are the price of visibility inside the app.

Consumer & business angle

A diner in a Chinese city often has Meituan as the default way a meal arrives, with Ele.me as the other full network.

Restaurant owners who depend on the app cannot replace that demand with their own couriers in the same neighborhoods.

What to watch

  • Commission and exclusive-promotion terms for restaurants, and whether merchants can multi-home on Ele.me without losing rank.
  • Douyin's push into local services and in-store coupons.

Markets

food delivery · local services · in-store promotions

Also known as: meituan, dianping

Conduct themes

exclusivityself preferencingmarket access

Linked cases in the library

No linked matters in the current library yet. The narrative above is still a market-power primer — check primary sources for live disputes.