Competition record
Noom
Deep profile · 1 linked library matter
Noom is a weight-loss app sold as a coaching subscription, usually starting with a trial that converts to a paid plan. A consumer class settlement over cancellation is closed, and the library marks the matter settled.
Overview
Noom sells lessons, food logging, and coaching behind a recurring membership. The billing relationship is with the person who signed up, not with a health insurer.
Consumers brought a class case about cancellation of those subscriptions. A class settlement resolved it, and the library status is settled.
This page does not state a dollar figure for the settlement. The matter is closed as a cancellation case, not left open as a monopoly case.
Competition footprint
The product is a consumer subscription: a trial, then a paid weight-loss plan that renews.
The settled claim was about how that conversion and cancellation worked.
A closed class settlement ends that case on this library page.
Consumer & business angle
Subscribers are the class, and employers and insurers were not the customers in the cancellation settlement.
Other weight-loss apps still write their own trial and renewal terms.
What to watch
- How the closed settlement was administered to subscribers.
- Whether Noom's current cancel path matches what the settlement required.
Markets
weight-loss apps · subscription programs · digital health apps · subscription apps · startups and growth companies · negative-option billing
Also known as: noom