Reckitt

Reckitt is based in Slough. Lysol and Dettol dominate disinfectant conversations in the United States and many other countries, Finish competes in dishwash, and Durex and Mucinex are health brands sold through pharmacies and mass retail.

Mead Johnson's Enfamil is one of the two main infant-formula brands in the United States alongside Abbott's Similac, with Danone and Nestle stronger in other countries. Hospitals and public nutrition programs that specify a formula send parents home on that brand, which is why those contracts are the competitive prize.

Reckitt has described Mead Johnson as a business it could separate. A sale would move Enfamil's hospital and retail relationships to a new owner, which is the transaction to watch, while Lysol shelf space against private label is the everyday retail contest.

Hospital and public-program formula awards steer infants onto Enfamil or Similac.

Disinfectant facings for Lysol and Dettol are a mass-retail contest with private label and P&G.

Pharmacy brands such as Mucinex depend on recommendation and on cold-aisle space.

Parents discharged from a hospital on Enfamil repurchase that brand if the contract made it the default.

Households buying Lysol are choosing a branded disinfectant against the store's own bottle.