Competition record
Redfin
Deep profile · 1 linked library matter
Redfin is a listings and brokerage company and Zillow's counterpart in the FTC rental-ad case. The noticed order would let it sell those ads again.
Overview
Redfin runs a brokerage and a listings site. The FTC complaint says it agreed, for a payment, to stop competing with Zillow for multifamily rental advertising.
A stipulated order noticed on August 24, 2026 was still described as not yet approved in an October 16, 2026 account. The FTC case page remained pending.
Redfin's home-buying brokerage is a different business from the rental-ad exit alleged in the complaint.
Competition footprint
A paid exit is the conduct. Re-entry into rental ads is the proposed fix.
The order is not, on this record, a judicial finding that either company broke the law.
Brokerage commissions and listing display are separate competitive questions.
Consumer & business angle
Landlords and property managers are the ad buyers.
Home sellers who use Redfin as a broker are not the customers in the rental-ad case.
What to watch
- Whether the court approves the stipulated order.
- Whether Redfin actually resumes selling multifamily rental ads.
Markets
rental advertising · residential brokerage · internet listing services
Also known as: redfin