Competition record
Sunday Riley
Deep profile · 1 linked library matter
Sunday Riley sells skincare, including through specialty beauty retailers such as Sephora, where star ratings sit next to the price. A 2020 FTC consent settled charges that employees posted product reviews, and no fine amount is stated here.
Overview
The brand competes on retailer product pages, where a rating influences which bottle a shopper takes. The FTC said employees wrote reviews of Sunday Riley products as if they were ordinary customers.
A 2020 consent settled those charges. The library status is settled.
The consent is the resolution, and it is closed. This page does not state a fine amount.
Competition footprint
Reviews on a retail product page are part of how a skincare brand wins the sale against the bottles beside it.
The FTC's charge was that staff posted those reviews without saying they worked for the brand.
The 2020 consent closed the case without a fine figure on this page.
Consumer & business angle
Shoppers reading a star rating are the people the employee reviews were aimed at.
Other skincare brands on the same Sephora shelf compete for the same ratings and the same purchase.
What to watch
- The review-disclosure practices the 2020 consent requires.
- The settled status, which is closed rather than an open fine case.
Markets
skincare · prestige beauty · cosmetics · online reviews · DTC beauty brands · startups and growth companies
Also known as: sunday riley, sunday riley modern skincare