Competition record
Warner Bros.
Deep profile · 1 linked library matter
Warner Bros. in this profile is the historic film studio covered by the 1948 Paramount Decrees. The decrees addressed block booking and the studios' ownership of theaters.
Overview
Warner Bros. was a major studio that produced films, distributed them, and owned theaters. In the studio system that vertical stack was the business model. This profile is that studio in the Paramount Decrees. The sports-streaming company is a different id, warner. The modern combined media group is not the defendant the 1948 decrees bound.
Block booking meant a theater licensed films in a package. An exhibitor who wanted a Warner picture people would queue for took other Warner pictures with it. Theater ownership meant Warner houses could be preferred for the first run, and independent houses dealt with what was left. The 1948 decrees are the remedy the library records for that system, shared with Paramount, MGM, RKO, and Fox.
The competitive stake is the screen in a given town and the terms on which an independent owner could book a film. The decrees required the studios to unwind theater ownership and to stop the booking tie. That is the remedy. It is not a fine, and this profile states none.
Competition footprint
Warner theater circuits and Warner distribution were the two halves of the vertical restraint.
Block booking tied a desirable Warner film to a slate the exhibitor did not select title by title.
The library status for the decrees is a remedy, dating from the 1948 studio case.
Consumer & business angle
Independent exhibitors bargaining with Warner Bros. faced a distributor that also owned competing screens.
Audiences at a Warner-owned first-run house saw the studio's own product on the studio's own timetable.
What to watch
- Accounts of the decrees that separate this Warner Bros. studio from later companies using the Warner name.
- Booking practices for Warner films in the decree era, still the textbook example of a package license.
Markets
motion picture distribution · theatrical exhibition · motion picture production
Also known as: warner brothers, warner bros pictures