Competition record
Yucel
Deep profile · 1 linked library matter
Yucel is a battery firm the European Commission named in the fined car-battery cartel with Exide and Johnson Controls. The decision covered starter batteries sold to carmakers and into the replacement trade.
Overview
Yucel is a battery firm named in the European car-battery cartel. A starter battery is the unit that turns an engine over. Carmakers buy them for new vehicles. Workshops and parts retailers buy them when a driver replaces a dead one. Both channels move a heavy, standardized product with a visible lead-cost element, which makes a coordinated price easy to explain and, if rivals are talking, easy to align.
The Commission fined a cartel that included Yucel, Exide, and Johnson Controls. Yucel's place in the library is as a battery firm named in that fined decision. No euro figure is attached to Yucel here.
Drivers meet the product when a garage says the battery is finished. The invoice at the workshop, and the price a carmaker paid to put a battery in a new car, are the two places the coordination would have shown up.
Competition footprint
Starter batteries for new cars and replacement batteries for the aftermarket are the products.
Exide and Johnson Controls are the other firms named with Yucel.
The library status is fined, without a euro figure attached to Yucel on this page.
Consumer & business angle
A carmaker's battery buyer, and a parts wholesaler buying for workshops, are the direct customers.
A driver paying for a replacement battery sees a retail price at the garage, several steps on from the manufacturers' coordination.
What to watch
- Follow-on claims that list Yucel with Exide and Johnson Controls as battery suppliers.
- Price announcements in the starter-battery trade that move together when lead costs move, the pattern the decision was about separating from lawful parallel pricing.
Markets
automotive starter batteries · replacement car batteries · automotive batteries · aftermarket car parts
Also known as: yucel battery