Competition record
Zillow
Deep profile · 1 linked library matter
Zillow runs the largest U.S. home-listing site. The FTC and five states sued over its 2025 apartment-ad deal with Redfin. A stipulated order was still pending in October 2026.
Overview
Zillow Group operates Zillow, the listings site most U.S. house-hunters know. A separate business sells advertising to apartment managers.
The FTC case, filed September 30, 2025, alleges Zillow paid Redfin to stop competing for multifamily rental ads. A stipulated order was noticed on August 24, 2026. As of mid-October 2026 the FTC page still listed the matter as pending, and this library does not treat the order as entered.
The for-sale listing business is not the product in that complaint. Syndication of rental listings is the remedy under discussion.
Competition footprint
A payment for a rival to leave an ad market is the alleged restraint, not the existence of a popular listings site.
Renters use the site for free. Property managers pay for placement.
Court approval of a consent is a different event from the FTC and the companies signing a proposal.
Consumer & business angle
Renters searching one site miss listings if a rival has agreed not to compete for the same ads.
Property managers lose a second place to buy ads if Redfin exits.
What to watch
- Whether a judge enters the stipulated order.
- What syndication duties the order actually imposes if it is entered.
Markets
home listings · rental advertising · internet listing services
Also known as: zillow group