Scan a website for consumer and competition risks, report a problem, and search live cases. Not a law firm.

CounterLayer
← Companies

Competition record

Amazon

Expanded record · 12 linked library matters

Marketplace seller treatment, Buy Box algorithms, and Prime bundling sit at the center of US and European abuse-of-dominance theories.

Overview

Amazon is listed in CounterLayer because it operates in markets where competition rules often matter: online marketplace, e-commerce, cloud, logistics, online superstores, online marketplace services, online marketplaces, third-party seller services, e-commerce logistics, digital platforms, app stores, search, social networks, cloud infrastructure, enterprise software, SaaS, generative AI, cloud compute, foundation models, music streaming, digital entertainment, cloud marketplaces, online retail. Marketplace seller treatment, Buy Box algorithms, and Prime bundling sit at the center of US and European abuse-of-dominance theories.

People also search for it as aws, prime, whole foods. This page explains the company’s competition footprint in plain English so consumers, sellers, developers, and small businesses can understand the power relationship—not so they can accuse anyone of breaking the law.

Competition law cares less about “big” as a slogan and more about conduct: exclusive deals, self-preferencing, mergers that remove rivals, blocked interoperability, or coordination between competitors. Amazon appears here because those themes have shown up around its markets, products, or distribution channels.

In this library, Amazon is currently linked to 12 matters. Each linked case has its own long-form explainer with timeline, claims, outcomes, and sources. Use those pages for the detailed story; use this page for the company-level map.

When you read agency press releases or news headlines about Amazon, separate three ideas: (1) a complaint or investigation, (2) a proven violation, and (3) a settlement or remedy that changes behavior going forward. Those are different stages, and CounterLayer labels them carefully.

Competition footprint

Recurring conduct themes associated with Amazon in this dataset include: self-preferencing (a platform favoring its own offers); unequal treatment of similarly situated partners; abuse of a dominant position (especially in EU law); data lock-in that raises switching costs; price coordination / cartel-style concerns; blocked routes to customers or key inputs. Themes are labels for patterns—not automatic findings of illegality.

Linked library headlines include: FTC v. Amazon; Amazon Buy Box (EU); EU Amazon Buy Box follow-on; EU DMA Gatekeepers; FTC Cloud Inquiry; and more. Open each case for jurisdiction, dates, and outcomes.

US and EU rules can point different directions on similar facts. A practice that survives US antitrust scrutiny may still face EU Article 102 or Digital Markets Act duties—and the reverse can also be true depending on the doctrine and market definition.

For mergers, watch whether rivals disappear, whether a buyer controls a critical input, and whether agencies demanded divestitures or behavioral remedies. For platforms, watch ranking, fees, defaults, and whether rivals can reach users without the gatekeeper’s permission.

Consumer & business angle

If you are a consumer of Amazon, ask practical questions: How many alternatives do you have? Can you export your data? Can access be revoked? Can terms change after you buy? Those questions measure dependence even when no lawsuit is filed.

If you are a seller, developer, supplier, or retailer dealing with Amazon, keep contemporaneous records: contracts, fee schedules, ranking screenshots, suspension notices, and messages about exclusivity. Evidence timelines matter more than vibes.

Small businesses often feel platform or supplier power first. That does not automatically create an antitrust claim, but it does explain why agencies hear from merchants, app developers, and distributors in these markets.

CounterLayer’s Consumer Power and My Rights tools can help you structure the story before you talk to counsel or file an agency tip. Filing a tip is not the same as winning a case.

What to watch

  • Watch for new merger filings or abandoned deals involving Amazon in online marketplace, e-commerce, cloud, logistics, online superstores, online marketplace services, online marketplaces, third-party seller services, e-commerce logistics, digital platforms, app stores, search, social networks, cloud infrastructure, enterprise software, SaaS, generative AI, cloud compute, foundation models, music streaming, digital entertainment, cloud marketplaces, online retail.
  • Watch for platform rule changes affecting fees, ranking, defaults, sideloading, or payment routing.
  • Watch for EU DMA / gatekeeper-style obligations if the firm is designated or supplies a designated gatekeeper ecosystem.
  • Watch private lawsuits and state AG actions that may travel parallel to federal or Commission cases.
  • Always read the primary source before sharing a claim online: press release, complaint, judgment, or commitment text.

Markets

online marketplace · e-commerce · cloud · logistics · online superstores · online marketplace services · online marketplaces · third-party seller services · e-commerce logistics · digital platforms · app stores · search · social networks · cloud infrastructure · enterprise software · SaaS · generative AI · cloud compute · foundation models · music streaming · digital entertainment · cloud marketplaces · online retail

Also known as: aws, prime, whole foods

Conduct themes

self preferencingdiscriminationabuse of dominancedata lockinprice fixmarket accessvertical restraintinteroperabilityrefusal to dealtyingmergerexclusivity

Linked cases in the library

FTC v. Amazon

US · 2023– · ongoing · 10 min

The US Federal Trade Commission says Amazon uses its dominance in online shopping to hurt sellers and shoppers—for example, by punishing merchants who offer lower prices on other websites and by favoring Amazon's own products in search. Amazon calls the lawsuit wrong on the facts and the law. The case is still in early litigation, so treat claims as allegations.

Outcome: Judge Chun denied Amazon's motion to dismiss in April 2025. A December 2025 schedule set expert discovery in 2026 and a bench trial for 29 March 2027. A related District of Columbia case is on its own pretrial track. No judgment on the monopoly claims.

self preferencingdiscriminationprice fixabuse of dominance

Amazon Buy Box (EU)

EU · 2019–2022 · settled · 8 min

Europe investigated whether Amazon unfairly used data from third-party sellers to launch competing products and whether its 'Buy Box' favored Amazon's own offers. Instead of a final guilty verdict, Amazon agreed to binding promises: stop misusing seller data and apply Buy Box rules more fairly, with an independent monitor checking compliance.

Outcome: Amazon offered binding commitments accepted by the Commission in 2022, avoiding a formal infringement decision while imposing data-use and equal-treatment obligations.

self preferencingdata lockindiscrimination

EU Amazon Buy Box follow-on

EU · 2024– · ongoing · 9 min

Europe already pushed Amazon to change how its Buy Box picks default sellers on its marketplace. Now regulators are investigating again, asking whether Amazon still favors its own products and fulfillment service (FBA). Sellers say ranking and shipping rules remain unfair. Amazon disputes that. The probe is active—no new fine yet.

Outcome: Formal investigation ongoing; no new infringement decision or fine issued as of public reporting.

self preferencingdiscriminationmarket accessvertical restraint

EU DMA Gatekeepers

EU · 2022– · ongoing · 10 min

Europe's Digital Markets Act treats the biggest tech platforms like regulated utilities: they must open doors they used to lock. Apple, Google, Meta, Amazon, Microsoft, and others must offer more choice in app stores, messaging, search defaults, and data sharing. Regulators are still checking whether the changes work—or whether companies comply only on the surface.

Outcome: Designations and core obligations are in force; compliance dialogues, DMA Article 29 market investigations, and potential fines remain active. No final closure of oversight.

self preferencinginteroperabilitymarket accessdata lockin

FTC Cloud Inquiry

US · 2023– · ongoing · 9 min

Most companies rent computing power from a few giant clouds—Amazon AWS, Microsoft Azure, and Google Cloud. The FTC is asking whether those providers make it artificially hard to leave or to run popular software on a competitor's servers. The review is ongoing; no final US case has concluded.

Outcome: Information gathering and staff analysis continue; no public enforcement decision or court ruling has concluded the inquiry.

data lockinrefusal to dealtyingdiscrimination

Marketplace Sellers FTC

US · 2023– · ongoing · 10 min

Small businesses often depend on Amazon, eBay, or Walmart.com for discovery and shipping. The FTC is studying whether those platforms suspend sellers unfairly, copy their products, or force them to buy ads to stay visible. Related Amazon litigation is active; nothing is finally decided for all marketplaces.

Outcome: Investigations overlap with the separate Amazon monopolization case but focus on seller-facing practices; no standalone final order yet.

discriminationself preferencingvertical restraintdata lockin

FTC AI Partnerships

US · 2024– · ongoing · 11 min

Big Tech funded AI startups through partnerships instead of classic mergers. The FTC wants to know whether those deals secretly block competition for chips, data, and engineers. This is an inquiry—a fact-finding step—not a ruling that AI partnerships are illegal.

Outcome: Mandatory orders to major players are pending analysis; no enforcement action or court judgment has concluded the inquiry.

mergerexclusivityrefusal to dealdata lockin

EU Music Streaming

EU · 2023– · ongoing · 10 min

Spotify says Apple Music competes on iPhones while Apple’s App Store rules tax and silence rival streamers. The EU opened a sector-wide review of music streaming fairness, overlapping with DMA duties and an earlier Apple Music antitrust case. Outcomes are not final.

Outcome: Investigation under Article 102 and DMA overlaps continue; Apple Music streaming case precedent exists separately; no final streaming-specific decision closed the sector review.

self preferencingvertical restraintdiscriminationabuse of dominance

EU DMA cloud (AWS/Azure)

EU · 2025– · ongoing · 10 min

Most of Europe’s apps and company systems run on a few US clouds. In November 2025 EU regulators opened Digital Markets Act investigations into Amazon’s AWS and Microsoft’s Azure—asking whether lock-in fees, licences, and technical walls make switching or using rival software too hard. No fine yet.

Outcome: Investigations opened November 2025. No infringement decision or fine yet. Parallel work continues under the Data Act and classic Article 102 theories.

market accessdata lockinexclusivityabuse of dominance

D.C. v. Amazon

US · 2021– · ongoing · 6 min

Washington, D.C. is suing Amazon over marketplace pricing and the Buy Box, separate from the FTC case. Both were still pretrial in 2026, with trials discussed for 2027.

Outcome: The case remained in pretrial in 2026. Parties in the related FTC action told the Seattle court that D.C.'s trial calendar, discussed around May 2027, had to be coordinated with the FTC bench trial set for 29 March 2027. No judgment.

abuse of dominanceself preferencingprice fix

UK cloud investigation

Other · 2023– · ongoing · 6 min

Britain investigated the big cloud providers and moved the issue into its new conduct-rules system. That follow-on work was still open in 2026, beside a separate EU look at AWS and Azure.

Outcome: The market investigation's findings fed SMS work rather than a one-time fine. EU DMA cloud investigations of AWS and Azure are a parallel file. Neither had produced a final conduct code that ended the issue by October 2026.

tyingexclusivitymarket accessdata lockin

EU DMA Amazon

EU · 2024– · ongoing · 6 min

Amazon's European marketplace is under the Digital Markets Act. Brussels is still checking how seller data and the Buy Box work. That is separate from the American FTC trial.

Outcome: Designation and the 2024 compliance deadline are behind it. Supervision and possible non-compliance work continued through 2026. The 2022 Buy Box commitment case is a different file.

self preferencingdata lockindiscrimination